Behr Color Of The Year 2025 Press Release 2025. Rumors, a deep and dynamic ruby red that empowers diyers, designers and paint professionals to create impactful color moments. Red is trending up, trend experts say, and behr.

Explore 5 new commercial paint color palettes by behr that fuse together both timeless and modern styles. 2025 color of the year see “rumors,” a deep ruby red that adds warmth and rich allure to any space.